The Sacramento Kings will be the first NBA team to use Fundraising with Facebook Live with a special livestream during a halftime performance from rapper Lil Jon at Wednesday’s season opener. During the performance, viewers will have the opportunity to easily donate directly to the American Red Cross to support relief efforts.
The Facebook Live stream will enable the team to encourage fans, locally and globally, to donate.
“I’m ready to rock wit’ yall in Sacramento,” Lil Jon said in a statement. “Happy to be a part of the Facebook Live fundraising efforts to benefit victims of the recent hurricanes and the Northern Cali wildfires.