Serie A soccer team AS Roma announced an exclusive content partnership with Twitter on Tuesday. Roma’s official Twitter account will now stream exclusive live games, match previews, player interviews, squad training, and classic moments from the club’s archives.
This is the first partnership Twitter has signed with an Italian soccer club. As part of the deal, Twitter’s amplify feature will allow potential sponsors to promote their brands across Roma’s streaming content. In an official press release from the team, Roma says the content will be “made available to followers of one of Roma’s 15 official accounts.