North American organisation Rogue has entered a deal with Kia Motors surrounding its European League of Legends team.
The one-year partnership will see the LEC side use Kia’s vehicles to travel.
Rogue will utilise celebrities that have invested in its parent company, ReKTGlobal, to produce video content for the partnership. The likes of Imagine Dragons, Steve Aoki, and Nicky Romero were mentioned in a release.
Anna Baumann, Managing Director of Rogue Sports Europe, spoke on the partnership in a release: “Thanks to the brilliant work of our parent company ReKTGlobal, we at Rogue couldn’t be more excited about our partnership with Kia.