Reuters, through its sports media agency Action Images, is partnering with the PGA Tour, the Professional Squash Association, and Lagardère Sports to help distribute highlights for event coverage.
The news comes six months after Reuters announced that Action Images would begin partnering with sports organizations to create and distribute multimedia content, such as pictures, video, text, and graphics, on their behalf. Action Images helps the organizations monetize their content by distributing coverage of live events across Reuters News Agency platforms, which reach more than 3,000 newsrooms and media channels around the world.
Action Images will distribute sports highlights via the Reuters Connect Platform, a one-stop platform for media companies to manage content and coverage.