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Reported: Bilibili obtains exclusive Overwatch League broadcast rights in China

Bilibili Esports has reportedly signed an exclusive Chinese broadcast deal with Activision Blizzard for the Overwatch League (OWL).

Per reports from The Esports Observer and Pandaily, Bilibili confirmed that it was granted exclusive broadcasting distribution rights in China for OWL, which includes further development of commercial interests and promotional support.

Image credit: Activision Blizzard / Bilibili

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Financial terms of the deal were not disclosed.

In April 2020, it was reported that Bilibili replaced Banana Culture as the league’s Chinese production partner.