Some of the 400+ prop bets for Super Bowl LI between the Philadelphia Eagles and the New England Patriots displayed at the Westgate Las Vegas Resort & Casino in Las Vegas. (Photo by Ethan Miller/Getty Images)
The National Football League could see its revenue increased by $2.3 billion a year due to wide-scale, regulated sports betting, according to a new Nielsen Sports report commissioned by the gaming industry’s leading trade group, the American Gaming Association.
The gains would mostly stem from increased viewership, a trickle-down effect amid a broader interest in sports tied to real-money wagering, as well as higher spending from betting operators related to advertising, media, data rights and sponsorship fees.