Next week, the NHL is slated to launch a new mobile app called “Arena” that is modeled after the “Ballpark” app which Major League Baseball Advanced Media introduced in 2012, according to a report by ChicagoBusiness.com.
Last August, the NHL and MLB Advanced Media announced a six-year $600 million partnership where MLBAM would control the digital assets of the NHL. In return, the NHL gained an estimated seven to 10 percent stake in BAM Tech, the streaming technology provider for the WWE, HBO, NHL and MLB.