Esports infrastructure company ReKTGlobal has announced a partnership with data marketing platform Pico Get Personal.
As a result, the two parties will collaborate to provide ReKTGlobal’s partners with first-party data on who is viewing live streams.
The partnership will see the infrastructure company implement Pico technology into streams that are hosted by its partners.
Alongside seeing who is viewing a stream, the data will be able to show their location, age, gender, and more. While ReKTGlobal obtains the data, identified viewers will receive ‘personalised communication and offers’ surrounding the esport or event they have been watching.