Fitness brand Reebok wants to create shoes “made from things that grow,” and that’ll start with its new “Cotton + Corn” sustainable products initiative it announced this week.
Later this year, the first plant-based piece of footwear later will include an upper made up of organic cotton and a base from industrial grown corn. According to President Matt O’Toole, the initiative is part of “being a socially responsible company” as the Reebok Future team continues to redefine the process by which it makes footwear.
“With Cotton + Corn we’re focused on all three phases of the product lifecycle,” Bill McInnis, Head of Reebok Future, said in a statement.