Simulation racing team Red Bull Racing Esports has entered into a partnership with Danish sportswear brand hummel.
The deal will see the brand become Red Bull Racing Esports’ official team kit partner.
Hummel will design a range of ‘performance kits’ for all of Red Bull’s sim racing drivers, with the entire collection becoming available to purchase in the Spring.
Oliver Hughes, Chief Marketing Officer at Red Bull Racing Honda, spoke on the partnership in a release: “hummel is a really exciting brand and one that very much shares our ambitions, our philosophy of pushing boundaries and creating memorable experiences for fans.