Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports.
Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be examined further insofar as the test-tube it’s turning into.
In fact, just a few months ago, Red Bull debuted its first-ever eSports Studio in Southern California. This facility functions to train eSports athletes and broadcasting respective tournaments. Such a venture represents a testament to Red Bull’s serious involvement within the gaming sphere.