Advances in digital and social media platforms have fundamentally changed in the game when it comes to marketing. But how are they changing the business of sports? This was the question posed to the Minds Behind the Game panel last week.
Last Thursday evening at the fourth sold-out Chat Sports: Minds Behind the Game event, former All-Pro running back and Thuzio co-founder Tiki Barber, NBA Executive Vice President Amy Brooks, and NY Red Bulls Vice President Joseph Stetson discussed the ways they’re tackling the challenges these advances surface for marketing teams, athletes, and brands.
