On January 24, 2014 the Sacramento Kings allowed various players to wear Google Glass during their pre-game warm-up against the Indiana Pacers. With the help of CrowdOptic, a company that allows for live streaming of wearable technology, fans were able to view Sacramento players pre-game shoot around on the Jumbotron from the “eye” of the athlete.
The Kings and their use of Google Glass are just one of many technology experiments teams and the league have been trying out over the past few years to see how new innovations can help provide a more engaging product to fans.