A few weeks ago we wrote an article on Real Madrid’s new partnership with Microsoft. The mobile app has since launched and we got a chance to speak with Real Madrid CEO Jose Angel Sanchez and Microsoft Chairman of Emerging Markets Orlando Ayala on their partnership and Real Madrid’s transforming digital presence.
Real Madrid now have a platform to help understand and adapt to their over 400 million worldwide fans.
“Seventy years ago when the soccer economy was based on ticket sales, the president of Real Madrid built a huge stadium to house 120,000 people,” said Jose Angel Sanchez, CEO of Real Madrid.