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Razer unveils AI esports coaching project at CES 2025

Gaming peripherals brand Razer has unveiled its latest project, an AI esports coach that aims to provide real-time insights and analysis.

Called Project AVA, the concept was introduced at tech trade show CES 2025 and has been described by the company as ‘the ultimate AI gaming copilot.’

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One of Project EVA’s main functions is using artificial intelligence (AI) to provide esports coaching as users play games.