LONDON, UK — Ralph Lauren is diversifying its sporting partnership portfolio by foraying into the gaming industry. G2 Esports, one of the world’s largest entertainment and esports brands with a global fanbase of more than 32 million, has just announced a collaboration with the brand.
Ralph Lauren will become the G2 team’s “official fashion outfitter” as part of the deal, and will promote the tie-in through a series of worldwide advertisements, events, and digital activations on platforms including TikTok and Twitch.
“Our collaboration with G2 will accelerate our efforts to bring our legacy brand to life on new platforms.