On the upper left hand corner of the Golden State Warriors’ new Nike jerseys, one will find a small red circle with a white “R” inside and “Rakuten” spelled out beneath.
That logo represents the partnership between the Warriors and Rakuten, which will also have Viber be the team’s Official Messaging and Calling App partner.
Now, Rakuten is taking on a bigger role within the NBA as the league announced a multiyear partnership, making the Japanese e-commerce company the NBA’s exclusive distribution partner for all NBA games and global marketing partner in Japan.