SportTechie · Apr 18, 2018
Q&A With ‘The Performance Cortex’ Author On Neuroscience In Sports
The Performance Cortex by Zach Schonbrun examines how neuroscience is being applied to sports. (Dutton Books)The new book from Zach Schonbrun, The Performance Cortex, examines the intersection of neuroscience and sports, focusing on the complex interplay between an athlete’s brain and motor system.
The innovative work from deCervo, a baseball-centric startup launched by two Columbia University neuroscientists, and its efforts to gain traction in sports occupy a central storyline in the book. Players wear an EEG (electroencephalography) headset that identifies the moment they made the decision to swing or not swing at a pitch.