Consumer acquisition technology firm Aquarius AI has signed a letter of intent to enter a commercial agreement with RPGG Media, owner and operator of UK-based esports wagering platform Puntt.
The proposed license deal will provide Aquarius AI with exclusive rights to Puntt’s platform in Canada, as well as non-exclusive rights to other regions across the world including the United States. Aquarius AI will utilise its “proprietary technology to power customer acquisition” and hopes to bring value to the North American esports betting market.
Puntt, which launched officially in March, is a UK-licensed tote betting platform which allows users to bet against one another, rather than against the odds defined by a bookmaker.