PSV Esports has welcomed Pearle Opticiens, the Dutch branch of Pearle Vision, as the latest partner of the organisation.
The one-year deal will see the parties collaborate to spread awareness of the consequences of intensive screen use.
Throughout the partnership, Pearle will promote “preventive exercised” around the 20-20-2 rule; encouraging healthy habits when gaming. They will promote the efforts through PSV Esports’ social channels.
Frans Janssen, Commercial Director of PSV, commented on the partnership in a release: “We have partnered with Pearle because we think it is important that young people take good care of their eyes in addition to gaming.