The Professional Squash Association will begin using athlete data supplied by Sports Data Labs to enhance its broadcasts and provide third-party organizations with real-time information.
With the partnership, squash becomes the first professional sport to commercialize real-time human physiological information captured on the court. Sports Data Labs, which previously worked with the PSA to track data at its JP Morgan Tournament of Champions in January, will use a number of cameras and sensors to collect and analyze real-time biometrics and then provide that data to official broadcasters, health and wellness organizations, and sports betting companies.
“We are thrilled to partner with the PSA and pioneer how in-game physiological data, and assets derived from that data, can be utilised for real-time performance applications and commercial use cases in professional sport, including sports betting,” said Sports Data Labs CEO Mark Gorski in an announcement on Wednesday.