The Professional Fighters League is launching a new app on Wednesday that will bring livestreamed matches directly to consumers outside the U.S., and encourage fans to make predictions on match outcomes as the league prepares for a move into sports betting later this year.
Fresh off a $30 million Series C funding round made public at the end of April, the organization is working to expand its data capabilities and incorporate real-time and historical statistics within its broadcasts, streams, and the app itself.
The idea, according to PFL CEO Pete Murray, is that in-match gamification will increase engagement.