Fashion retailer Primark has made its first steps into the esports industry after becoming the latest brand to create a team for the Celebrity Esports Superstar League.
The team, called ‘Primark Legends’, will include Love Island star Kem Cetinay and professional footballer Chelcee Grimes, alongside a randomly selected fan.
Primark Legends is one of the six teams competing in Celebrity Esports’s new tournament. The competition, which is set to commence on April 1st, is looking to bridge the gap between the esports and entertainment sectors.