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Preparing to launch: How eSportStars is pivoting to facilitate success

In July, we spoke with Masato Kakamu, Founder and CEO of eSportStars, to find out more about his company’s intentions to boost fan engagement and player revenue. We learnt that eSportStars will offer a platform where casual fans and aspiring pros can buy ‘tickets’ to compete against their idols and existing pros across several games in a one on one format. Masato hoped that pros would be able to engage with their fans in a whole new way, whilst getting paid to play the game they love.

Now, one month on, we have caught up with Masato again for the first instalment in a two-part series to learn more about the steps eSportStars is taking ahead of its launch in October.