In July, we spoke with Masato Kakamu, Founder and CEO of eSportStars, to find out more about his company’s intentions to boost fan engagement and player revenue. We learnt that eSportStars will offer a platform where casual fans and aspiring pros can buy ‘tickets’ to compete against their idols and existing pros across several games in a one on one format. Masato hoped that pros would be able to engage with their fans in a whole new way, whilst getting paid to play the game they love.
Now, one month on, we have caught up with Masato again for the first instalment in a two-part series to learn more about the steps eSportStars is taking ahead of its launch in October.