The Instagram ad featuring YouTubers Rory Jennings and Adam McKola was swiftly banned for misleading viewers into believing gambling could be a way to easy financial success.
Posted on 23rd December 2024, the video presented the pair participating in a £100 slots challenge within a casino setting. While McKola managed to win £662.50, Jennings, on the other hand, walked away with £240, despite losing the challenge itself.
The ASA determined eluded to the conclusion that gambling always pays off.
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In the banned ad, McKola could be heard telling Jennings to “heat his finger up” before pressing the slots spin button, suggesting this simple trick could potentially boost his winnings.