Pizza Hut will debut an augmented reality mobile game this NFL season that allows users to unlock a virtual game of cornhole. To access the augmented reality version of the tailgating pastime, fans must scan specially marked pizza boxes using the Beanbag Blitz app.
The game is turn based and meant to be played on a single smartphone. Users can toss beanbags into a hole on the pizza box by flicking their finger on their phone’s screen. The game is also playable without ordering a pizza, but not in AR.
“We tapped into technology to deliver a truly immersive gameday experience to fans—specifically combining what they’re most passionate about: their team, the spirit of competition, and of course, pizza,” said Zipporah Allen, chief marketing officer for Pizza Hut US in a statement.