The UK delivery branch of pizza chain Pizza Hut has selected marketing and creative agency Kairos Media as its agency of record.
The collaboration will see the agency work with the chain to develop and execute a strategy where gaming and esports are at the forefront.
This isn’t the first time Kairos Media has collaborated with Pizza Hut. The agency partnered with the chain for ‘FIFA Fridays’, an influencer-led tournament that saw players compete for a share of $2,500 (∼£1801) in prize money.
Catriona Woodward, Head of Digital Marketing at Pizza Hut, commented on the collaboration in a release: “We are super excited to be working with Kairos, their passion and knowledge for gaming perfectly complement our love and expertise for Pizza.