Utica Unicorns pitcher Chris Dula recently signed with the Brewers soon after @PitchingNinja featured him. (Credit: Matthew Cripsey)
Rob Friedman, the software executive who moonlights on Twitter as @PitchingNinja, announced plans on Wednesday to start a new account, website, and app to feature and educate younger pitchers.
The new brand, FlatGround, will both curate clips of under-the-radar pitchers and serve as a forum for feedback. PitchingNinja has gained great traction with elite pitching—more than 100,000 followers on Twitter, including numerous big leaguers—and recently helped showcase independent ball hurlers Chris Dula and Taylor Grover who signed minor league contracts soon after their skills were shared on social media.