The Phoenix Suns are 13-29 and in rebuilding mode, so they’ll need something other than wins to keep season ticket holders in the building. The team’s latest strategy is gifting season ticket holders — known as SixthMan members — with virtual reality kits in order to promote renewals.
Have you received your Sixthman Virtual Reality experience yet? Renew today and hear about some of our exclusive benefits. #WeArePHX pic.twitter.com/T8EfIDv7i6
— Suns SixthMan (@SixthManSuns) January 10, 2017
The kits were sent to 2,500 full-season-ticket account holders, and the Suns are the first NBA team to incorporate VR technology into a renewal campaign, according to SportsBusiness Journal.