The NBA is one of the most tech-savvy professional sports leagues in the world, and the Phoenix Suns are one of the teams leading the way with their use of virtual reality.
The Suns’ experimentation with VR started with the gifting of season ticket holders with virtual reality kits in January. The kits gave fans virtual experiences of Suns star Devin Booker shooting and promoting season ticket renewals during a season in which the team has the worst record in the Western Conference.
Suns chief information officer Steve Reese, has been leading Phoenix’s VR plunge.