Co-founders Jordan Muraskin and Jason Sherwin’s business venture is a well documented brainchild — a neuroscientific blueprint to the cognition of hitting a baseball. Now the duo’s niche platform with a Ph.D. premise is growing up, but not quite dumbing down.
deCervo is becoming a product.
According to Muraskin, deCervo hails from Columbia University and was born out of his own Ph.D. Muraskin’s look into the brain function of individuals who had achieved mastery in their field grew into a platform that uses EEG technology to measure the reaction and recognition skills of hitters.
Early on, the path to profit was obscure.