IMG Arena is the new official sports betting data distributor of the PGA Tour as part a multi-year deal announced on Monday.
IMG Arena will receive the exclusive distribution rights to official statistical data that’s collected through ShotLink, the PGA Tour’s real-time data tracking system. (ShotLink was developed by the PGA Tour’s longtime technology services provider, CDW.) IMG’s newly formed data collection division launched earlier this month and will distribute ShotLink data as well as selected live video from PGA Tour competitions to media companies and regulated sports betting organizations.
“The global sports betting market’s access to official data has revolutionized the in-play sports betting experience,” said Freddie Longe, Managing Director at IMG Arena, in a press release.