The PGA Tour has launched a free ad-supported streaming channel on video-on-demand service XUMO that will feature access to taped highlights, recaps, player interviews, tournament previews and live coverage of certain holes.
The companies say this marks the first ad-supported PGA Tour over-the-top channel available on smart TVs. It’ll feature both live and on-demand programming, adding a free component to the suite of paid streaming options the PGA already offers, including through its own PGA Tour Live app, which is available for $5.99 a month or $39.99 annually.
XUMO says the deal helps to solidify it further as “the leading free streaming television company.