Brands are constantly looking for more sophisticated methods to measure their exposure and value. Through Block Six Analytics, Pepsi can use the company’s media analysis platform to determine the performance of its new LED tunnel cover at AT&T Stadium, home of the Dallas Cowboys.
Pepsi already knew Cowboys games generated large broadcast audiences through television and digital media. But ratings could not tell the whole story. Pepsi wanted to evaluate the quality of television exposure for their Pepsi, Tostitos, and Lipton logos on the tunnel cover during these games. What if time and location of these logos on screen could be measured?