Tournament organiser ESL has appointed Patricia von Halle as its new Director of Consumer Marketing.
von Halle previously led event marketing at the German company.
Joining ESL towards the end of 2016, von Halle’s initial role was as its Marketing Manager. After just over a year in the post, she became a contracted Counter-Strike: Global Offensive observer for the tournament organiser. Almost two years later, she took on the role of Lead Event Marketing until becoming Director of Consuming Marketing earlier this month.
Prior to joining ESL, von Halle worked at the likes of 99Damage and Gute Propaganda as a copywriter and editor.