Bookmaker Parimatch has rebranded and changed its name to Parimatch Tech, transforming the bookmaker into a ‘fully digitalised and product-focused technology business’.
The company will continue to promote the Parimatch brand, alongside providing a range of solutions for the gaming and entertainment industry.
According to a release, the rebrand ‘highlights the globalisation of the business,’ placing it into a position where the company can expand into new international markets including the UK, Asia, and Oceania.
Roman Syrotian, Co-CEO of Parimatch Tech, spoke on the rebrand: “Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings.