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Parimatch unveils rebrand, renamed to Parimatch Tech

Related Topics: Parimatch, Maksym Liashko

Bookmaker Parimatch has rebranded and changed its name to Parimatch Tech, transforming the bookmaker into a ‘fully digitalised and product-focused technology business’.

The company will continue to promote the Parimatch brand, alongside providing a range of solutions for the gaming and entertainment industry.

Parimatch Rebrand
Credit: Parimatch Tech

According to a release, the rebrand ‘highlights the globalisation of the business,’ placing it into a position where the company can expand into new international markets including the UK, Asia, and Oceania.

Roman Syrotian, Co-CEO of Parimatch Tech, spoke on the rebrand: “Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings.