GameSquare Esports, the parent company of Complexity Gaming and Code Red Esports, has announced that sports agency Paradigm Sports will join its advisory board.
According to the release, the agreement will see Paradigm provide its ‘deep expertise in traditional sports to drive the accelerated growth of esports’.
The agency, led by Audie Attar, represents more than 80 clients including UFC fighter Conor McGregor, Bellator Women’s Featherweight Champion, Cris Cyborg, and UFC Middleweight Champion Israel Adesanya.
Justin Kenna, CEO of GameSquare Esports, commented: “Paradigm Sports is a great company led by incredible people.