The Pac-12 Conference has expanded its relationship with Amazon Web Services to utilize AWS’s cloud technology and machine learning to accelerate media workflows and enhance streaming capabilities.
AWS will power live broadcasts of 850 collegiate games on Pac-12 Networks for the 2018-19 season. As part of the extended deal, the Pac-12 will use AWS artificial intelligence platforms to improve the network’s video-on-demand content and over-the-top streaming capabilities. For example, Amazon SageMaker will now be used to capture automated highlights from games and deliver closed captioning to Pac-12 Networks broadcasters in real-time.
“We’ve chosen to go all-in on the world’s leading cloud to drive digital transformation across the entire organization, and to enhance our innovation and workflow processes so that we can bring new cloud-based capabilities to market faster,” said Mark Kramer, Vice President, Engineering and Technology at Pac-12 Networks, in a press release.