Following on from raising $20m, OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced a multi-year partnership with esports apparel brand H4X.As a result of the partnership, H4X will become the lead apparel partner for OverActive Media’s Toronto Ultra and Toronto Defiant franchises.
RELATED: H4X partners with Nickmercs to launch apparel collection Tyler Keenan, VP of Global Partnerships at OverActive, commented: “This is a really exciting time for our organization and our franchises.
Alongside the announcement, both franchises revealed collaborative H4X apparel collections which include t-shirts, hoodies, and hats, among others.