ONE Esports, the esports venture of sports media company ONE Championship, has unveiled a partnership with the Asia Pacific branch of Japanese automotive marque Toyota.
As a result, the two parties will once again join forces to host the Toyota GAZOO Racing GT Cup sim racing event.
This is the second time that ONE Esports and Toyota have collaborated, having operated and hosted the inaugural GT Cup which took place in 2020. According to the release, the inaugural event generated approximately 2m in total views.