On Strava, a social network for athletes, virtual group activities are gaining in popularity as people turn to technology to find community.
With more than 36 million users spanning 195 countries, Strava released a wide-ranging report this week that showed virtual group activities as being among the most common activities recorded on the app.
While these users might have previously done treadmill runs or stationary bike workouts on their own at home or in the gym, they’re now using the app to connect with people doing similar activities, while leveraging smart fitness equipment and wearable devices to share their endurance workouts.