Omaken Sports has acquired Danish esports organisation Heroic for an undisclosed amount.
The companies aim to create a ‘Nordic powerhouse in esports’, according to a release.
Omaken Sports was founded in 2020 by Norwegian content creator Joachim “Noobwork” Haraldsen. Noobwork recently oversaw the raise of €15m (~£13.05m) to ‘buy into esports’ through the acquisition of Heroic. Both Heroic and Omaken will now operate under the Heroic brand.
Heroic’s former CEO, now CGO, Erik Askered said on the deal: “We’re incredibly excited to continue the Heroic journey in the Omaken Sports group, and [are] proud to have been acquired by them.