An Olympic Games occurs only once every two years, so how do ardent fans of Team USA and the Games in general fill that downtime? NBCUniversal wanted to know.
So in July, the broadcast giant launched the Olympic Channel across more than 35 million homes in the United States. The new channel, born of a partnership between NBCUniversal, the International Olympic Committee, and the U.S. Olympic Committee, will feature year-round content surrounding Team USA. The Olympic Channel in the U.S. effectively mirrors the IOC’s own Olympic Channel, which is broadcast on a global scale.
A major facet of the recently launched channel is its live-streaming compatibility.