WePlay Esports is a media holding company that has prided itself on doing things differently in the esports industry. The firm currently has offices in the USA, China and Ukraine, highlighting its immediate goal to become a globally recognised entity.
Additionally, the tournament organiser has focused on ‘esportainment’ – a phased coined by WePlay employees regarding the firm’s emphasis on the entertainment aspect of competitive gaming.
Esports Insider spoke with Oleg Krot, Managing Partner and CEO of WePlay Esports to discuss how the company is looking to set itself apart from its rivals by building dedicated esports arenas and investing in separate organisations.