The Norwegian Professional Football League became the world’s first pro sports league to implement a comprehensive Wi-Fi solution across all of its venues back in 2014. The NPFL has installed both Cisco’s Connected Stadium Wi-Fi and its DNA Spaces solution to provide location analytics for the league and customized engagement experiences for the fan.
After Oslo’s Vålerenga Fotball moved from Ullevaal Stadion to the new Intility Arena in 2017, the club saw a 13-percent increase in Wi-Fi users and a 22-percent opt-in rate for location-based engagements, according to a Cisco case study.
All of this boosted the organization’s customer relationship management database and likely appealed to Norwegian fans, who are among the world leaders in smartphone usage.