Early-stage basketball analytics and data company Noah Basketball won the startup competition and $5,000 at the MIT Sloan Sports Analytics Conference last week in Boston as it pitched investors, potential customers and business partners.
It’s currently working with five NBA teams including the Miami Heat, Utah Jazz, Dallas Mavericks, Golden State Warriors and Los Angeles Clippers, which was one of the first organizations to utilize the Noahlytics Data Service to improve players’ shooting percentages. According to Noah Basketball, it’s also looking to add an additional 12 NBA teams in the coming months following Sloan.