PRINCETON, N.J. — Imagine watching LeBron James dunk up close via a 90-inch television that’s hanging 10 feet from your seat on the couch. Now imagine if you could watch seven other NBA games on big screens at the same time without having to cover your wall with flat screens.
A new augmented reality headset from a company called ThirdEye Gen Inc. that seeks to change the way people consume sports is set to be unveiled next month at the Consumer Electronics Show.
During a sneak peek at the company’s headquarters in earlier this month, ThirdEye president Nick Cherukuri showed SportTechie how the X1 Smart Glasses, which run on Android, might be adapted for the sports industry in a way that could enhance the fan experience.