This NFL season has seen its fair share of pro teams embracing augmented reality face painting to provide fans a tech-friendly way to express their passion, but the trend actually started three seasons ago on the collegiate level.
Now, Nissan, which in 2015 launched its Die Hard Fan App complete with the AR face painting feature featuring designs for 100 colleges and universities nationwide, is expanding the capability of the social media-friendly element to use Facebook’s Camera Effects.
The move is likely to help Nissan reach even greater numbers of college football fans; the original partnership deal in 2015 is, the company claimed at the time, the “widest-reaching sponsorship in the history of collegiate sports.