Swedish esports organisation Ninjas in Pyjamas (NIP) and blockchain company Zilliqa have announced a partnership aimed at creating virtual experiences for ‘esports and crypto enthusiasts’.
According to the release the experiences are expected to provide users with ‘real and tangible utility’, as well as interactions, within the digital realm. Some of the experiences teased from the esports organisation’s announcement video included entering into a virtual shop to try on merchandise and watching NIP play virtually alongside other fans.
The two parties will also cooperate on branding for jerseys and events, as well as pop-up experiences in tournament venues.