Swedish esports organisation Ninjas in Pyjamas and investment platform Aser Ventures have announced the launch of a joint venture called Shinobi Sports.
The new venture will offer a suite of management, studio, and media services to sports teams looking to explore esports.
According to the release, the company will also aim to help partners define and execute esports strategies. Services will include everything from launching esports teams to gaming strategy and management.
The idea for this project started in late 2020 when Ninjas in Pyjamas partnered with English Premier League club Leeds United to help create its esports strategy.